Taking your company from its initial inception to a fully realized brand is a process. It requires passion, foresight, intelligence, and stamina. It also takes expert curating of your brand to create clarity and consistency in your message, identity, unique selling proposition, benefits and value to current and potential customers.
It’s a journey to your Brand Lucence. We’re here to illuminate the way.
Our goal is to define and differentiate, then pave the way to clearly articulate your company value proposition through every communication channel. Our services range from consultative brand positioning and messaging to comprehensive marketing strategy development and execution. Whether working with your team to build the infrastructure of your brand or developing and implementing full-service marketing programs, Brand Lucence delivers radiant results.
clear | consistent | concise
distinguish and accentuate your company, products and services
dynamic | differentiated | decisive
compel and delight target audiences through design and brand experiences that resonate
voice | visual | viral
results-driven integrated marketing programs and impactful platforms that influence markets
Our clients encompass a wide variety of organizations from start-ups to large companies spanning media, technology, data, and e-commerce. Services range from strategic consultation to full-service marketing strategy development and tactical implementation.
Brand Lucence clients include:
Precognitive provides multi-dimensional fraud prevention technology that combines device intelligence, advanced behavioral analytics, and a real-time decision engine to accurately detect and prevent fraud for online businesses.
Midas is a consultative-focused media and asset trading firm that provides innovative, strategic marketing and financial solutions to business-savvy executives and their corporations. A WPP company powered by GroupM, Midas delivers customized trade models that maximize marketing and financial benefits.
Sublime creates and delivers performance-based brand ad experiences that captivate, inspire and activate digital audiences at scale. By combining market-leading technology with a creative-first approach, Sublime simplifies the delivery of premium, non-intrusive digital ad formats that elevate brand equity and drive results.
AdTruth empowers the world’s most progressive brands to identify, link and engage audiences across all digital touch points, enabling a true, consolidated and actionable consumer view while adhering to consumer privacy standards globally.
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian® is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform.
ISMS Applications is the premier provider of technology-assisted compliance solutions that cost-effectively automate the building and maintenance of compliance policies for the SMB market, fostering security across the entire supply chain.
Brand Lucence is a marketing services agency that specializes in conceptualizing and facilitating transformative brand positioning and strategic marketing programs that differentiate companies across their targeted markets. By providing expert curation of your brand, we deliver clarity and consistency in your message, identity, and unique selling proposition, as well as benefits and value to current and potential customers. Our vast experience and knowledge of marketing communications enable us to create breakthrough strategic concepts and programs that elevate and distinguish your company, no matter the communication channel or audience.
Brand Lucence was founded by Sherri Valenti, an accomplished marketing executive with over 20 years of global leadership experience. She develops and executes multi-faceted marketing initiatives that build brand awareness and maximize business growth. Sherri is a creative b2b and b2c brand storyteller with a demonstrated ability to design, activate, and manage strategic and tactical programs across digital, print, and event channels.
During her over ten year tenure at 24/7 Real Media, she oversaw global corporate marketing initiatives through the acquisition that transformed the company into the technology arm of WPP, as well as the genesis and strategic development of the first agency trading desk that grew to become Xaxis, WPP’s billion-dollar business.
Sherri has incorporated the sciences and arts of communication theory into her repertoire. She is a research enthusiast that is constantly seeking out advances in multiple areas including linguistics, psychology, and neuroscience. Her experience, creativity, and passion, combined with her informed approach to every project, results in transformative, influential branding strategies.
Sherri holds a Bachelor of Arts degree in Communications from Rutgers University and lives in Brooklyn, New York.
Welcome to the Brand Lucence blog, a place to explore creativity and knowledge as well as share news and information.